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ALIEN toolkit for our times

Book review of A.L.I.E.N. Thinking: The Unconventional Path to Breakthrough Ideas

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BOOK REVIEW | Innovation

The only true voyage of discovery would be not to visit strange lands but to possess other eyes, to behold the universe through the eyes of another, of a hundred others, to behold the hundred universes that each of them beholds, that each of them is —Marcel Proust This is an insightful to-do book of Marcel Proust’s prophetic words. It combines brilliantly told case studies within a new framework which is called “Alien Thinking”.

ALIEN stands for Attention, Levitation, Imagination, Experimentation, and Navigation. Using these case studies, the book shows how …




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First Published: Thu, March 04 2021. 00:04 IST




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